The most important quality in a skin care product is that it works. Why else would we spend our hard earned money on it? Results matter. But what makes skin care effective?
In a word: Freshness.
Using living, fresh skin care is the only way to benefit from the full concentration of antioxidants and vitamins in that neutralize free radicals and reverse signs of aging. Here’s why: our cells respond best to skin care ingredients that are enzymatically alive; when ingredients are alive they are able to activate the skin better and penetrate the epidermal layers of the skin much deeper.
In order to keep the ingredients living, heating and chemical preservatives are not an option. Most skin care on the market, however, is designed to have a shelf live for 2-5 years, and thus heating, stabilizers and agressive preservatives are required to extend their shelf-life.
The negative impact on the product is that most of the beneficial nutrients you are paying for are destroyed. And studies show that the longer skin care sits on the shelf, the more inactive its ingredients become. Worse, the oils can become rancid and filled with free radicals that accelerate the aging process of your skin.
So, don’t waste your hard earned money on dead skin care. Look for skin care that is freshly made without the harsh chemical preservatives, stabilizers and parabens (like Vasseur Skincare). Not only is it better for you, it delivers superior results for your skin. The bottom line is this: it just doesn’t make sense to use something old and dead to keep you looking young and vibrant – does it?